LuLu Stewart

Apple Ipad takes 22% of the market share in 2 months

I think we have a winner. There is already talk of a super cheap kindle to contend with the monster that Apple just released. That's going to be great. We're courting a couple different authors.

Maybe you noticed the art work we've put in this post. We're excited to be working with LULU Stewart on releasing an art book and the projected ETA of that book is around July. We've been privy to some chapter headings to Robin Witts nonfiction work about working at a Strip Joint. It's entitled "Dog Shift" and the ETA on that puppy is still out. Hopefully a Christmas special.

We've also been working with some people helping put together a site called OUT2Connect where you can blah, blah, blah, blah...We're hiring writers there like gang busters over there so google the name and email us over there.

Okay, what else?

Oh Yea, England and USA had a world cup match and they tied. 1-1. Outstanding for USA. Let's hope we can get to the next round.

Italy plays Paraguay on Monday and you better believe we are going to be glued to the TV watching that.

Loving the last summer for Humans

Hi Gang,

She likes the sheets to be long so they cover her face.
Remember that.

Also don't forget that you need CS5 In Design and you can upload your ebooks straight into the ibookstore.

Gotta run.

Got stuff to do.

The Fake Getty Resurfaces

Okay. So it was back in 07, but we can see her stupid trail before she headed out to New York before she was caught for DUI in Monroe county.

I betcha she'll get away with everything. Any current updates would be much appreciated.

The following is a comment I recieved but since no once looks at the original post from Feb. 08 then they would never see it.

OMG! I Cannot beleive That CRAZY BITCH is Still Not LOCKED IN A PADDED CELL or Murdered! I had my run in w/ her in 07 she cost me my job my house w/ her promises or travel and a good job as her personal assistant! And my friend whom is a graphic designer she had me call her because she told me her former G.D. had screwed her over and so we picked up my friend on our journey to Seattle Wa. Where we stayed at the W Hotel under the name Getty! Had room service and on and on she was a total FREAKSHOW!!! calling people all hours of the day and night a screaming at them... she was smashed drunk all the time and did not SHOWER!! SHE SMELLED like ROTTEN CROTCH! Finally she was kicked out of the W and we just started walking to the train depot to go back home.. She cost me everything! I cannot understand why shes not been caught and made to pay for all the pain she has caused so many people??? C.MCcleary waterchild38@yahoo.com

Contacting Barnes & Noble for inclusion instore

It's an exciting time for us at the Trashy Novel Corp. We don't want to sell paperbacks, but the market demands it! We've just pressed some books on 30% recycled paper, because we were convinced that the bleaching process on 100% recycled paper is just as bad for the environment!

There are very strict rules to follow for getting your book included instore. All kinds of stuff. You first have to become a vendor of record (See B&N website for more info). Then you need to send them all the marketing info on the book in question. Tell them where the author will be reading it, and what kind of advertising action is in the pipeline. There is a lot to do. I've got to go out now and collect the proper envelopes to send the books out.

We are also going to send "101 Dirty Hot Hotel Stories" to the New York Times Book Review and see what happens. That should be interesting. Will it make it past the slushpile!

What else is new around here?

Jack Appleford finally put together his epic tale of "The Rise and Fall of Stevieland ~ Book One" I believe he is working on books two and three and the manifesto that the cult follows like dogma.
Robin Witt is nailing down the specifics on here latest non-fiction book about Strippers and the lifestyle in "Dogshift". It's what the strippers call the day shift at a strip joint. We expect to have this book out by Fall 2010 or Winter 2011.

Geraldine Birch is working diligently on her latest WWII Novel entitled "The Swastika Tattoo." which probably won't be finished until 2011.

Putting the final touches on our Website

Isn't the internet a fun place to play around? We've just got our website a little more streamlined and hope to draw a little more attention to ourselves!!!

The Trashy Novel


Long live the digital revolution!!

Make an Ebook & Sell that Ebook

Hello lovelies,

Today we are trying to understand what the funk is going on in the Publishing world. So many Ereaders and too little time. Nintendo is coming out with an Ereader! We're still waiting on the Skiff from Hearst, and KaKai is this new California company that is trying to make the 'Kindle' for students.

Long live the digital revolution!! And Read an Ebook, damn it!

Rebuke to the New Yorker

Now Joining the Publishing Math-Challenged: Yes, the New Yorker
Ken Auletta dramatically "reports" a portion of that which already happened--the emergence of Apple as a seller of ebooks and the introduction of the agency model--and he and the magazine's vaunted fact-checking department join the ranks of those who misconstrue the economics of publishing.

This one is a whopper, erasing all the margin in hardcover publishing by misunderstanding how returns work: "Traditionally, publishers have sold books to stores, with the wholesale price for hardcovers set at fifty per cent of the cover price. Authors are paid royalties at a rate of about fifteen per cent of the cover price. On a twenty-six-dollar book, the publisher receives thirteen dollars, out of which it pays all the costs of making the book. The author gets $3.90 in royalties. Bookstores return about forty per cent of the hardcovers they buy; this accounts for $5.20 per book. Another $3 goes to overhead costs and the price of producing and shipping the book--leaving, in the best case, about a dollar of profit per book."

That miscalculation may help explain why the piece also indulges in the cliched storyline that "the industry was desperate for a savior" because sales were up (yes, up) only slightly between 2002 and 2008. Ignoring the statistics from Bowker, which if nothing else show more books coming to market than ever before, "like other struggling businesses, publishers had slashed expenditures, laying off editors and publicists and taking fewer chances on unknown writers."

In another lapse, the story closes by citing a rumor from late March--"Just days before the iPad went on sale, on April 3rd, there were rumors that Apple might list best-sellers for as little as $9.99"--rather than actual fact. (Auletta does not deal at all with the price brackets that determine the Apple price, or the additional discount provisions for bestsellers.)

Also, Auletta mashes together Google's in-development initiative to sell in-print books from publishers with what they might do to sell older titles as a result of the Google Books Settlement if approved by a judge.

What Auletta adds is his specialty--gossipy unsourced quotes from people he assures us work closely with Steve and Jeff. A "close associate of Bezos" says, "What Amazon really wanted to do was make the price of e-books so low that people would no longer buy hardcover books. Then the next shoe to drop would be to cut publishers out and go right to authors." Later on there is another quote from "a close associate of Bezos' (not clear if it's the same associate): "Amazon was thinking of direct publishing--until the Apple thing happened. For now, it was enough of a threat that Amazon was forced to negotiate with publishers."

Amazon's Russ Grandinetti says that publishers sell directly on the web, so why shouldn't the etailer publish: "It seems like they're in our business, so it's a strange argument to worry about this in the other direction."

Separately, an Apple "insider" confides, "Ultimately, Apple is in the device--not the content--business. Steve Jobs wants to make sure content people are his partner. Steve is in the I win/you win school. Jeff Bezos is in the I win/you lose school."

In another notable bits, Random House ceo Markus Dohle advises that "if you want to make the right decision for the future, fear is not a very good consultant." He believes that the Agency Five rushed their business model shift: "The digital transition will take five to seven years.... For me it's not a question of a week, or a hundred days."

Amusingly, the story also has Amazon's Russ Grandinetti advising publishers to pour money into enhanced ebooks that don't work on Amazon's current devices: "to thrive, he believes, publishers have to reimagine the book as multimedia entertainment."

~ Publishers Marketplace story

IPad on track to sell 4.3 Million units in 2010

Fucking A.

Get those interactive children's books done right! Hire some Application people or just spend the $250 to get the Apple Application package and learn it yourself.

Keep at it my digital publishing friends.

Get out there and buy the license for the digital rights from somebody!!!

Viva the Digital Revolution!!

Fighting the good fight

I'd like to welcome all my new readers and hope they've caught the .99 "Venice Via Venice" Special price for the rest of time Special. Enjoy those ebooks!